Press & media
Media resources
Mission at a Glance
For Those Who Serve. For What Comes Next.
For The 22 connects veterans, first responders, and their families with trusted resources—and mobilizes communities through campaigns that support the organizations serving them.
Connect people. Mobilize communities. Support the organizations doing the work.
Key Numbers
- 1634
- Resources Listed
- 4
- Current Campaigns
- 2
- Beneficiaries
- 21
- Campaign Partners
- $1,292.98
- Raised to Date
Founder Bio
Cody Hitson — Founder, For The 22
Short Bio (≈50 words)
Cody Hitson is a Navy veteran, husband, and father who served seven years on active duty as a Mass Communication Specialist, including a 2011 deployment to Afghanistan as a combat journalist. He founded For The 22 to help veterans and first responders find trusted resources—and to mobilize communities behind the organizations serving them.
Full Bio (≈150 words)
Cody Hitson is a Navy veteran, husband, father, and endurance athlete who spent seven years on active duty as a Mass Communication Specialist, deploying to Afghanistan in 2011 in support of Operation Enduring Freedom as a combat journalist. After returning home, he spent years learning to function without dealing with what was underneath—a season that included major back surgery in 2016 and no clear sense of what came next. A 2023 retreat with the Mighty Oaks Warrior Program became a turning point, redirecting his recovery around faith, responsibility, and purpose.
Cody founded For The 22 to make that search easier for the next person: a directory of established programs, services, and communities serving veterans, first responders, and their families—paired with campaigns that mobilize communities and raise direct support for confirmed beneficiary organizations. He was featured as the VA's #VeteranOfTheDay.
The full story is published at forthe22.org/about.
Current Campaigns
Active · Triathlon · IRONMAN 70.3 Chattanooga
Tri For The 22
A 70.3-mile triathlon that inspired The $70K Mission — now one of several campaigns contributing to it, in support of confirmed veteran-focused nonprofit beneficiaries.
Tri For The 22 →Upcoming · Rucking · RuckUp22 Huntsville
Ruck For The 22
A community rucking event in Huntsville, Alabama — ruck the full 22 miles or walk any distance with family and friends to raise awareness and contribute to The $70K Mission, in support of confirmed veteran-focused nonprofit beneficiaries.
Ruck For The 22 →In Development · Benefit Concert Series
For The 22: Live
A benefit concert series bringing together artists, veterans, first responders, families, and supporters — ticket proceeds, sponsorships, silent auctions, and merchandise all contribute to The $70K Mission.
For The 22: Live →Upcoming · Movement Challenge
22 For the 22
22 sessions of 22 minutes of movement, completed at your own pace across a 22-hour event window — raising public awareness of the veteran and first responder mental health crisis, and contributing to The $70K Mission.
22 For the 22 →
Current Beneficiaries
Every For The 22 campaign contributes toward a shared goal supporting verified nonprofit organizations serving veterans, first responders, and their families. Current beneficiaries:
- Mighty Oaks Foundation
- Veterans and Athletes United
Profiles at tri.forthe22.org/beneficiaries.
Media Coverage
U.S. Department of Veterans Affairs
#VeteranOfTheDay — Navy Veteran Cody Hitson →DV Radio Network
Rucking Through Veteran PTSD — Podcast →DV Radio Network
Rucking Through Veteran PTSD — Video →DV Radio Network
Interview Clip — Facebook →DV Radio Network
Interview Clip — Instagram →
Organization Summary
For The 22 is an independent veteran-founded initiative connecting veterans, first responders, and their families with trusted resources while mobilizing communities through campaigns that support established organizations serving them.
Logo Downloads
The icon mark is available below, shown on both light and dark backgrounds.
Brand Colors
Primary palette used across the site.
Navy — #121E3D
Olive — #4B5521
Awareness Blue — #0A6AA6
Impact Green — #17734A
Community Yellow — #F5D000
Purpose Red — #C8162B
Black — #111111
Paper — #F4F2EC
Full Mark Color Breakdown
Every color in the mark is assigned, not decorative — the outer ring to a branch of the Armed Forces, the inner ring to a sector of first-responder service. See The Mark on the About page for what the ring, star, and "22" represent.
Outer Ring — Armed Forces
Navy — Navy Blue
Marine Corps — Scarlet
Coast Guard — Coast Guard Blue
Air Force — Air Force Blue
Army — Ranger Green
Space Force — Black
Inner Ring — First Responders
Blue — Law enforcement, police officers, and sheriff deputies
Red — Firefighters and fire rescue departments
White — EMS, paramedics, nurses, and doctors
Gold / Yellow — 911 dispatchers and public safety telecommunicators
Green — Border patrol and federal security
Silver / Grey — Corrections officers and probation staff
Media Contact
Campaign Media Kit
For campaign statistics, athlete bio, beneficiary information, and the campaign logo, see the Tri For The 22 media kit.
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